The 5 automated journeys that pay for themselves
Welcome, win-back, and post-purchase flows, with the triggers and timing that convert.
One-off campaigns get attention. Journeys compound. These five automated flows do the quiet work of turning customers into repeat revenue.
1. Welcome
Triggered the moment someone opts in. Introduce yourself, set expectations, and give a reason to act now. It’s the highest-engagement message you’ll ever send - don’t waste it.
2. Post-purchase
A thank-you, shipping updates, and a well-timed nudge to come back. It deepens trust and sets up the second order, which is where loyalty really begins.
3. Win-back
Fired when a customer goes quiet. A personal note and a reason to return often recovers revenue you’d written off - at a fraction of acquisition cost.
4. Replenishment
For anything consumable, time a reminder to when they’re likely running low. Helpful, not pushy - and it converts because the timing is right.
5. Back-in-stock and price-drop
Let people raise their hand, then tell them the moment it’s time. High intent meets perfect timing.
Turn these on once and they earn revenue every day, no campaign calendar required.